Five Components of a Great Digital Business – The Slides

I have done multiple public speaking events discussing the Five Components of a Great Digital Business – featuring material drawn from the Five Core Components series of posts plus other articles here on

Here’s a link to the slides – I’ve had a lot of great feedback on these (… refreshing … jargon-free … makes the complex ideas simpler … ), plus some requests for follow up conversations. I’m always happy to talk with folks about figuring out the best way to make these ideas more specific, to better fit your business, and make the right connections with peers, management, and the Board.

I also get questions on specific slides – so below, I have a table of links to articles that explain specific slides in more detail.

Please take a look – and if you have questions, comments, or feedback, please get in touch – let’s continue the conversation!

Background on Specific Slides

IoT BuildingBlocks

A Framework for Starting the Internet of Things Conversation

Accelerate your IoT exploration with this simple framework for explaining the building blocks of IoT solutions; target the areas that present the biggest unknowns.

Customer Value Chain

IoT Field Notes: How to Identify Customer Value

A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer).

WhoseCloud Main

IoT Field Notes: Whose Cloud is it Anyway?

Who should take the leadership and ownership role for defining your “ecosystem of data”? This simple story illustrates the challenge for complex value chains.

201807 Five Components Digital Business S45

Seven Links in the Data Value Chain

Deriving information out of raw data involves seven separate, dependent processes. Your team needs to have a multi-layered ecosystem of skills and experience required to effectively extract the most value.

# 4 March, 2017

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James MacLennan

... is the Managing Partner at Maker Turtle LLC, a digital consultancy focused on creating value in ways that align with your strategy and drive engagement with employees, customers, and stakeholders. He is an active creator, providing thought leadership through on-line & print publications, and public speaking / keynotes.