We use customer data to genuinely understand what our customers need – and we’re ready to put AI to work making those insights sharper and faster. *We run on gut
Honestly, we run on gut and whiteboards. Data – never mind AI – isn’t really part of how we serve customers yet.Mixed and tribal
It’s a patchwork of manual and digital work. AI isn’t in the mix, and most of the know-how lives in a few people’s heads.A few early movers
A few folks use data to guide customer decisions, and we’ve started kicking the tires on AI tools to see what helps.Active and embedded
Most of our customer-facing team works from real data, and we’re already using AI to catch trends and act on them.It’s how we operate
AI is part of how we read and serve customers. The whole team shares what’s working, and crossing team lines to do it is just normal here.

Our product teams understand how AI and analytics can go into the things we make and sell – and we’ve actually got the chops to do something about it. *Not on the radar
Our product folks have little feel for analytics or AI – and IT can’t really help either.They know the craft
Our product teams know their craft, but few see how to build AI or analytics in. What we do know is informal and tribal.A few who get it
A few people on the team genuinely understand the software and data side. Some process is in place, and we’re dabbling with AI.Built into the work
Most of the team treats data and AI as real product features, and they use them to make the things we sell genuinely more valuable.Reshaping the market
Our teams see how AI can reshape our products and markets. We learn from folks outside the company and bring the best of it back.

Our ops teams actively simplify and automate the predictable, repeatable stuff – and we’re set up to let AI take that automation to the next level. *Why change?
We don’t really think about complexity. We’ve always done it this way, and it works well enough.Ad-hoc cleanup
We spot redundant systems and try to clear them out, but it’s ad-hoc with no real plan – and AI isn’t on the radar.Starting to invest
We’re tackling redundancy and technical debt, putting real money in, and starting to look hard at automation and AI.Documented and planned
We’ve mapped our complexity and are clearing and automating it in a prioritized way, with AI starting to play a part.AI does the predictable
We think strategically about process and tech. AI handles the predictable work, and we move freed-up people onto our most important customers.

Our teams know how to find and act on what’s hiding in our data – and we’ve got the people, the process, and the tools to start pulling more value out of it with AI. *Still getting set up
This one doesn’t really fit us yet. We’re still getting our basic processes and tools in order.Scattered efforts
We’ve got some data work going, but it’s scattered and disconnected – and honestly we’re not sure the targets even matter.Coalescing
Our data work is starting to pull together around a few targets that actually mean something, and we’re testing AI on them.Data runs the show
Data genuinely drives the business. We’re focused on the domains that fit our strategy, and AI is generating real value.Core strength
Data and AI are a core strength here. We act on insights consistently and at scale, across the things this company does best.

We treat AI and data science as real strategic muscle that drives revenue and earnings – and we’re actively investing in the people and skills to make it real. *A couple of pros
We’ve got a few people with decent skills, but they’re boxed into specific roles with no real mandate to do more.Heads-down pockets
There’s some real skill in isolated pockets, but little collaboration – everyone’s heads-down on their own work.Building the bench
We’re building the bench, bringing in capable people in the spots that matter most – and growing the skills we’ve got.Capable and connected
We’ve got a capable team, working together whether they sit centrally or across business units, and we’re investing in AI skills.World-class, and growing
AI and data science are a core strength. We’ve got world-class people, and we’re actively growing the next generation of them.

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