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A Simpler Approach to Digital Transformation
that Creates Value and Connects People

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Discussions around Digital Transformation can be challenging – too much theory and not enough practical thinking. Complex ideas, nuanced insights, and waves of techno-speak can confuse and complicate things. You may believe that Digital Thinking will optimize your operations, bring you closer to your customers, create powerful new products, and build a highly engaged team … but where do you start? And how can you effectively lead the change?
There is a simpler way of understanding the Digital journey – think of it as more evolutionary than revolutionary. A clearer path, that is aligned with the goals and strategy of your business (and the people within it), will accelerate your Digital plans.
In Don’t Think So Much your path is laid out, with relatable ideas and concrete examples. Familiar patterns will emerge, and the simple, actionable frameworks described here will help you orient your thinking and align with these patterns.

You could argue that the process is already underway. We have witnessed an evolution over the past 30+ years in organizations where basic automation, accounting and manufacturing systems, email and e-commerce, and computer assisted engineering have already made transformative impacts on your operations, your customers, your products, and your employees. But this work often happens in disconnected silos, and is not truly meaningful to the most valuable people in your organization – the ones closest to your customers.

This book pulls together data-enabled ideas that have developed over time, and connects with the newest enabling technology, tying it all together into an uncomplicated picture. Don’t Think So Much also focuses on the human factors – design, sustainability, and a fully engaged workforce. With practical guidelines for strong leadership and an inclusive approach that leverages the experience of the whole organization, Don’t Think So Much will enable a Digital Transformation that delivers results and creates real value.

This book is for everyone in your organization that wants to cut through the hype and buzzwords, and see things in a simple and actionable way …

… entry-level folks that want to Change How Things Work (and advance their careers)
… mid-level folks that want to Make A Difference (in a relevant and meaningful way)
… senior-level folks that want to Lead, Innovate, and Transform (before they are forced to Follow)
… everyone that wants to Go To The Next Level


Version 1.0 Loggerhead First Edition! 17 Aug 2019

Coming soon …

Looking for the slides for today's presentation?

Oh, hey Chicago! Did Jim tell you to stop by for a visit?

Wait a sec … is he still up there talking? Then you really should pause and listen, he may have some more stories …

Is he finished? Well, then check out this page for a version of this slide deck, plus some links for more articles on specific slides …

If you are looking for the background information on his slides from the presentation, check out these links …

Customer Value Chain 02

IoT Field Notes: How to Identify Customer Value

A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer).

IoT BuildingBlocks

A Framework for Starting the Internet of Things Conversation

Accelerate your IoT exploration with this simple framework for explaining the building blocks of IoT solutions; target the areas that present the biggest unknowns.

201807 IT Participation in the Digital Business S06

The Five Core Components of a Great Digital Business

When transforming into a Digital Business, stay away from technology specifics and concerns about control. Focus on identifying the critical areas of your business that can and should leverage connection, collaboration, and intelligence. (First in a series)

Looking for something else? Drop him a line, ask for more details!