When people talk about a “digital transformation”, they typically focus on a few parts of the process – and a lot of the cool technology. In this series, you will hear about the five core components that a Great Digital Business should include – and a (possibly) surprising idea about where that focus truly belongs.
When transforming into a Digital Business, stay away from technology specifics and concerns about control. Focus on identifying the critical areas of your business that can and should leverage connection, collaboration, and intelligence. (First in a series)
A great place to start your digital journey – leveraging the skills, knowledge, and understanding of the information and technology that drives your internal operations. This is the first component of a Great Digital Business. (Part of a series)
The best companies are radically focused on a great customer experience. As your customer base shifts to a digital, mobile mindset, Customer Relationships needs to be part of your Great Digital Business. (Part of a series)
The changing nature of ‘product’ is disrupting industry in completely different ways than innovations from the past. This component of your Great Digital Business is often the catalyst – and here are some ways to think how it will connect with other Digital efforts in your business. (Part of a series)
What makes Data an especially difficult – and valuable – component of your Great Digital Business? Here’s a hint: don’t leave data management solely in the hands of your tech teams in IT, Finance, and Marketing – the big payoffs will come when you involve Human Resources. (Part of a series)
To truly excel in a digital business, your internal Team must be present, participating, and truly engaged. This important component of your Great Digital Business will be a big differentiator.