Structured Process Improvement for Unstructured Processes
Have you ever waded into a process improvement project that had trouble finding a place to start? Consider, for example, a strategic sales team (for RevCo, famous maker of Widgets), working their established product families to generate breakout new customers and revenues. They've implemented a CRM system, but are having problems getting adoption and seeing benefits. The difficulty, of course, is that they have not changed their marketing strategies, and can't see beyond "automating our current process" as a measure…