As your organization ponders a Digital Transformation, a critical concern will be the creation of Value. But is this value for the Shareholder as we focus on building a Great Stock, or value for Employees and Customers as we build a Great Company? Three separate conversations, focused on three different stakeholders.
Your successful digital transformation must be driven by a compelling Why. In this article, we drill into the creation of a Great Stock, looking at Total Shareholder Return as the guiding metric. (Part of a series of articles about Enterprise Value Creation for Digital Business.)
Your digital transformation needs a compelling answer to a simple question: Why? This article talks about creating digital value by building a Great Company, with Employee Engagement as a guiding metric. (Part of a series of articles about Enterprise Value Creation for Digital Business.)