Four Required Behavior Changes for Enterprise Social Media
Fragmentation of Social Sharing Environments
Progress requires innovation, success spawns imitation, competition requires differentiation - and after 7+ years of “Web 2.0”, there are multiple sharing environments vying for our attention (and participation). Content Creation Blogging has morphed beyond it’s “personal diary” origins; Blogger, Wordpress, and the various CMS platforms have moved to become a long-format publishing platforms that continue to evolve. My own experience with this blog (cazh1) and internal blogs at work has shown that “posts” are more essays, articles, documentation on what…
More Amazing Social Media Statistics
A follow-on from my last post; speaking of interesting Social Media statistics ... would you believe ... If Facebook were a country, it would be the world's 4th largest 80% of companies are using LinkedIn as their primary tool to find employees In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen 80% of Twitter usage is on mobile devices 25% of search results for the world's Top 20 largest brands are links to user-generated content Pretty amazing stuff…
Five Stages of Twitter Relevance
I'm already fielding internal (as well as external) questions about the application of Twitter in a manufacturing company, and I'm developing a reasonably good model, I think - one that will apply to the hard-core, salt-of-the-earth, manufacturing business leader that I've worked with at many organizations. This "maturity model" approach has been used before; back in December of 2008, Bhagarva sketched out the Five Stages of Twitter Acceptance - but that model only helps existing bloggers and social networkers understand…
Back to the Future: Twitter “microblogging”
"That's pretty good, Johnny, but that ain't the way I heerd it. . . ." I recall when all this "blogging" talk started, way back in 1999 or so (thanks to Hallett for a decent history). The idea was to post thoughts and feelings, observations about technology, society, or whatever - anything from a daily diary to a project notebook. Scoble and others became (in)famous for posting multiple times a day. Time marches on, and the medium has morphed over…
RSS: Underappreciated Web 2.0 in the Enterprise
We added RSS capabilities to our internal PMO systems this past month, and traffic & content is already building up to become a valuable resource. Some have [correctly] noted that this increased visibility puts a bit more pressure on project managers and team members, to keep updating project blogs with pertinent information. This "time shifting" of communication should develop into the most effective way to let the rest of IT know what is happening in all areas. There are some…
No Silver Bullet for Group Collaboration over Distance?
Lots of organizations have to deal with the challenge of implementing standard work and best practices over physical distances. With sales offices, distribution centers, and manufacturing locations scattered across the country, what's the best way to get people who know their stuff to collaborate on process improvement - and then take that knowledge back to their home office? While wrestling with this challenge, one executive I know preemptively ruled out videoconferencing. It's a common suggestion, but the general feeling was…
Success, Failure, and Insights after 12 Months of Internal Web 2.0
Different areas of our IT department are using internal blogs, wikis, and collaboration spaces, with varying degrees of participation, readership, and success. Some observations: Blogging is Easy ... The blogs and wiki(s) have effectively removed the hassles of capturing and distributing information quickly. One important early decision was to not implement an editorial approval process for the wiki, and most blogs are wide open for public comments. No more excuses or complaints about a lack of documentation; if the explanation…