Have you ever waded into a process improvement project that had trouble finding a place to start? Consider, for example, a strategic sales team (for RevCo, famous maker of Widgets), working their established product families to generate breakout new customers and revenues. They've implemented a CRM system, but are having problems getting adoption and seeing benefits. The difficulty, of course, is that they have not changed their marketing strategies, and can't see beyond "automating our current process" as a measure…
Each functional area in your company needs to understand the skills and strengths that they bring to a Digital Transformation effort; why do they deserve a “seat at the table”? Next up is Sales & Marketing - with their depth of experience with design and focus on the end customer, Sales & Marketing can and should play a critical role. (part of a series)
The best companies are radically focused on a great customer experience. As your customer base shifts to a digital, mobile mindset, Customer Relationships needs to be part of your Great Digital Business. (Part of a series)
A simple report that answers an important question ... how can I bring real value to my customers Right Now!
Vendors are missing the point, as they strain to make any product or service fit on the IoT bandwagon.
A review of specific examples where Smart, Connected Products (IoT) can generate organic revenue growth.
Marketing and IT may have strong opinions about each other - but there is value in understanding each other's point of view. Here are a number of hard truths that Marketing and IT have to realize and come together on.