Resistance to Digital Change: The Fear Factor
Digital Products and similar initiatives are stalling in many companies. A root cause is "fear of the unknown" - here are some ways to recognize the symptoms and pivot to overcome these fears.
Nope - not a typo! When I speak to groups about Smart Connected Products, I specifically call out the use of the term from Porter's HBR articles in 2015. We are talking about adding information as a new and differentiating product feature, adding data about how those products are operating as new, value adding services for our customers. We are specifically not talking about using sensors and smart devices to measure and monitor processes our own shop floor - the…