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Real change happens along a continuum that stretches from The Big Idea to Real Results, and people / organizations that want to make real change happen need to understand the different elements along the way.

cazh1 2010 1i Inspiration

The ability to imagine what is possible (aka Vision)

cazh1 2010 1a Art

As goods, services, & even data becomes commoditized, effective and engaging design becomes a competitive differentiator

cazh1 2010 1s Science

Sooner or later, you have to be able to translate your hand-waving to something that actually works!

cazh1 2010 1e Execution

Results derive from making something happen – quickly, effectively, sustainably

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