Real change happens along a continuum that stretches from The Big Idea to Real Results, and people / organizations that want to make real change happen need to understand the different elements along the way.
The ability to imagine what is possible (aka Vision)
As goods, services, & even data becomes commoditized, effective and engaging design becomes a competitive differentiator
Sooner or later, you have to be able to translate your hand-waving to something that actually works!
Results derive from making something happen – quickly, effectively, sustainably