IoT Field Notes: How to Identify Customer Value
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer). (Updated)
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer). (Updated)
A working trip to San Francisco - I was asked to speak at the Argyle 2018 Leadership in Digital Marketing Forum, doing my deck on the Five Components of a…
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer).
Sure, I've been mobile for some time, but it's late spring in Chicago, and after such a hard winter, I am trying to take better advantage of the balmy weather…
Part of my job consists of working with General Managers & Managing Directors, talking about process and technology projects, and how we might leverage internal and external resources. I am…
Marketing and IT may have strong opinions about each other - but there is value in understanding each other's point of view. Here are a number of hard truths that Marketing and IT have to realize and come together on.
How an AI-driven business transforms customer relationships from simple CRM systems into intelligent connection engines that predict needs, personalize experiences, and create exponential value at the intersection of human insight and machine capability.
Discover a powerful mental model for an AI-Driven Business, breaking down organizational silos and driving innovation where it matters most—at the intersection points. Learn how the 5 Building Blocks framework helps leaders navigate transformation and integrate AI across their business for exponential value creation.
An update to the original Seven Links in the Data Value Chain. Gen AI is a resource for acceleration and automation, augmenting the skills and work of smart people who are creative, curious, and willing to experiment with new tools as technology advances.
Notes from a coffee-talk coaching discussion; leadership approaches for encouraging strategic thinking in your team.