IoT Field Notes: How to Identify Customer Value
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer). (Updated)
A working trip to San Francisco - I was asked to speak at the Argyle 2018 Leadership in Digital Marketing Forum, doing my deck on the Five Components of a…
Sure, I've been mobile for some time, but it's late spring in Chicago, and after such a hard winter, I am trying to take better advantage of the balmy weather…
Part of my job consists of working with General Managers & Managing Directors, talking about process and technology projects, and how we might leverage internal and external resources. I am…