Who Owns Your AI Transformation?
IT, Marketing, and Operations can all claim ownership of your AI strategy. Committees claim nothing. The right owner is defined by what they can see, connect, and serve.
IoT Field Notes: How to Identify Customer Value
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer). (Updated)
San Francisco – Speaking and Working
A working trip to San Francisco - I was asked to speak at the Argyle 2018 Leadership in Digital Marketing Forum, doing my deck on the Five Components of a…
IoT Field Notes: How to Identify Customer Value (Original)
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer).
New Way of Working Part 1 – and an Interesting New Direction
Sure, I've been mobile for some time, but it's late spring in Chicago, and after such a hard winter, I am trying to take better advantage of the balmy weather…
How to be Taken Seriously as a Business Partner
Part of my job consists of working with General Managers & Managing Directors, talking about process and technology projects, and how we might leverage internal and external resources. I am…
Marketing and IT Get Together: The Elephants in the Room
Marketing and IT may have strong opinions about each other - but there is value in understanding each other's point of view. Here are a number of hard truths that Marketing and IT have to realize and come together on.
Creating AI Value for Employees
The dashboard said 17% adoption, and the Teams channel had gone quiet. The board wanted productivity. Nobody asked the people who'd actually use the tool whether they had what they needed. Why AI value for employees isn't the soft question, and how to run a rollout that lands.
Creating AI Value for Shareholders
Every AI initiative eventually meets the finance committee. The cost-savings story works fine in an operations review, but the room one floor up wants to know which lever this pulls - earnings, capital efficiency, or the multiple. Here's the translation, lever by lever.
Creating AI Value: What’s In It For You?
Every AI initiative has to answer one question: what's the value, and for whom? The honest answer involves three stakeholders - shareholders, employees, customers - with sometimes-competing needs. A framework for mid-market leaders justifying AI investments in real meetings, with real budgets, to real CFOs.