How Sales & Marketing can Participate in your Digital Transformation

Each functional area in your company needs to understand the skills and strengths that they bring to a Digital Transformation effort; why do they deserve a “seat at the table”? Next up is Sales & Marketing - with their depth of experience with design and focus on the end customer, Sales & Marketing can and should play a critical role. (part of a series)

Being Digital in a Human World

Digital business can create real value for all stakeholders - employees, customers, suppliers, shareholders … as long as the human factor of these relationships is kept in mind.

An Enlightened Approach for the Central vs. Decentral IT Debate

Making the organizational design decision for where digital resources are deployed? Do focus on where the impact is best aligned with your mission and objectives; don’t fixate on controlling resources.

IoT Field Notes: How to Identify Customer Value (Original)

A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer).

IoT Field Notes: Seed Fund, Year 2

Projects that are funded through your internal seed fund resemble lifecycle stages of startup companies - an interesting parallel.

IoT Field Notes: The Seed Fund

A practical process to carve out some of your budget to seed innovation projects for the product development folks, looking to experiment with the Internet of Things.

IoT Field Notes: Muddled Marketing Messages

Vendors are missing the point, as they strain to make any product or service fit on the IoT bandwagon.

IoT Field Notes: Size of the Prize

A review of specific examples where Smart, Connected Products (IoT) can generate organic revenue growth.

IoT Field Notes: How do People Start?

Product teams that are exploring the possibility of smart, connected products fall into one of five different groups; this article will help you understand how to take the next step with each.

IoT Field Notes: Introducing Something New

Why aren't we moving faster? This story of a quick, simple back-of-envelope calculation that showed the large potential of a new product idea really got the team to think.