Who is Using the System? Tracking in the Enterprise

For years, web sites have been measured - and valued - by user traffic. Who is looking at this site? When are they coming, and how long are they staying? Driven by the advertising business model that values "impressions", web analytics have evolved in a number of ways; the interest has shifted from Passive to Active. Advertisers want to know who is clicking, selecting, comparing, buying, and abandoning. Games track Daily Average Users, Social Networks quantify contributions and visualize connections,…

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How May I Help You? Four Ways IT Can Deliver Value

Classic lament of IT - I just want get involved, be part of the conversation - I want a seat at the table. Classic lament of everyone else - How can IT deliver value to the business? It sounds like two people reaching for each other - but in the dark. They want to connect, but they don't know how. The problem, of course, is that many - from IT and other areas of the business - default to the…

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How to be Taken Seriously as a Business Partner

Part of my job consists of working with General Managers & Managing Directors, talking about process and technology projects, and how we might leverage internal and external resources. I am no longer surprised that external consulting groups get more of the interesting and exciting projects - internal IT is often challenged by a lack of "latest and greatest" tech skills (in support of a modern digital strategy), available cycles (to take on the extra work), or communication & marketing skills.…

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IT Strategy for the Fast Twitch Crowd

This evening (Monday, 11 Feb 2013) , I did a presentation on Developing IT Strategy in a "Consumer IT" Environment - an expansion on some of the ideas that I have written about previously. I’ve posted my slides here – I realize that they do not “stand on their own”, and need some explanation, but if you weren’t in attendance and are interested in hearing more, let me know in the comments - happy to review with anyone interested. Developing IT Strategy that Connects…

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Reading for Understanding – Business

You are only as good as what you know, and half of what you know comes from books Truth be told, it's not an original thought - I heard it many years ago, but it rang true for me personally. I still have many of my old college textbooks - engineering volumes bound in impressive faux leather, including a massive, near-mint copy of the CRC Handbook of Chemistry and Physics - 60th edition (note: collectors, make me an offer!). Over the years,…

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