That moment when your project's ROI projections meet the VP who'll actually be held accountable for them? That's where fantasy becomes reality. Here's what happened when I sat down with a Sales VP to have the ROI conversation for a six-figure e-commerce investment - and why the conversation changed everything.
Practical Examples of Value Creation: How will digital transformation create real value for a manufacturing company? Let’s use the factory floor as a testbed ...
Your successful digital transformation must be driven by a compelling Why. In this article, we drill into the creation of a Great Stock, looking at Total Shareholder Return as the guiding metric. (Part of a series of articles about Enterprise Value Creation for Digital Business.)
Well-intentioned IT leaders, and their functional peers, want to apply run-like-a-business concepts like customer satisfaction and value creation to the operations of shared service functions. If we can describe things with the same words, we can apply the same fixes. But it's a bit tricky to restate things in a meaningful way...
Organizations are desperate for innovation, but these are still investment choices that require complete and credible data to enable the right decisions. Developing a simple standard for characterizing all costs will accelerate decision making.
As your organization ponders a Digital Transformation, a critical concern will be the creation of Value. But is this value for the Shareholder as we focus on building a Great Stock, or value for Employees and Customers as we build a Great Company? Three separate conversations, focused on three different stakeholders.
Few cloud computing vendors are able to produce a plausible cost model with any level of detail. All of your SMB customers are asking the same question, so why don't you have a simple, clear, canned answer? In the absence of a vendor model, this article will help you quickly work up the big chunks of the opportunity in short order.
For years, web sites have been measured - and valued - by user traffic. Who is looking at this site? When are they coming, and how long are they staying? Driven by the advertising business model that values "impressions", web analytics have evolved in a number of ways; the interest has shifted from Passive to Active. Advertisers want to know who is clicking, selecting, comparing, buying, and abandoning. Games track Daily Average Users, Social Networks quantify contributions and visualize connections,…
Classic lament of IT - I just want get involved, be part of the conversation - I want a seat at the table. Classic lament of everyone else - How can IT deliver value to the business? It sounds like two people reaching for each other - but in the dark. They want to connect, but they don't know how. The problem, of course, is that many - from IT and other areas of the business - default to the…
Part of my job consists of working with General Managers & Managing Directors, talking about process and technology projects, and how we might leverage internal and external resources. I am no longer surprised that external consulting groups get more of the interesting and exciting projects - internal IT is often challenged by a lack of "latest and greatest" tech skills (in support of a modern digital strategy), available cycles (to take on the extra work), or communication & marketing skills…