Marketing a Startup Business (3 of 3)
author's note: 3rd of 3 parts of an essay first published in 2000. Check out part 1 and part 2 ... jpm Address the Rest The elevator speech follows rather quickly from the executive summary. The power of this “sound bite” is in it’s clarity and consistency – make sure that everyone involved in the organization can deliver it the same way. Remember, in a small company, everybody is a salesman! Of course, the elevator speech should not be viewed…