Each functional area in your company needs to understand the skills and strengths that they bring to a Digital Transformation effort; why do they deserve a “seat at the table”? Next up is Sales & Marketing - with their depth of experience with design and focus on the end customer, Sales & Marketing can and should play a critical role. (part of a series)
Each functional area in your company needs to understand the skills and strengths that they bring to a Digital Transformation effort; why do they deserve a “seat at the table”? First up is the Finance team - with their depth of experience with data and information, Finance can and should play a critical role. (part of a series)
A Simpler Approach to Digital Transformation that Creates Value and Connects People
Digital business can create real value for all stakeholders - employees, customers, suppliers, shareholders … as long as the human factor of these relationships is kept in mind.
Making the organizational design decision for where digital resources are deployed? Do focus on where the impact is best aligned with your mission and objectives; don’t fixate on controlling resources.
To get your innovation idea off the ground, there are four important ingredients that can make the transformation happen. Not all are required – but you need at least two of these to have any chance of getting things moving. If you have only one? Here are some ideas to fill the gap.
Over the years, the slow growth of Shadow IT has really been the canary in the coal mine, the formative stages of an organization's Digital Transformation - people using Information and Technology to automate internal processes, get closer to the customer, and transform products and services.
To truly excel in a digital business, your internal Team must be present, participating, and truly engaged. This important component of your Great Digital Business will be a big differentiator.
The best companies are radically focused on a great customer experience. As your customer base shifts to a digital, mobile mindset, Customer Relationships needs to be part of your Great Digital Business. (Part of a series)
Change is a natural part of the Digital Transformation process and nothing to worry about – as long as you don’t get too caught up in the drama of your Preferred Point of View.