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Bootstrap Market Research: Records Retention for Industrial Manufacturers

[Records Retention refers to] the practice of maintaining records for an organization from the time they are created to the time of their disposal. (source: Wikipedia) That last bit is the tricky part; every day at most corporations eMails, spreadsheets, and presentations (collectively: “stuff”) are created, shared, and printed – along with all of the financial and transactional records issuing from the various ERP / accounting systems. Creating stuff is easy – but are we rigorous enough in the “end…

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IBM Marketing Message Muddle

Just an observation from the past week; I had a meeting with an IBM Sales Team, reviewing a range of products as they work to understand where IBM might help my business. I appreciate the fact that IBM has a wide selection of offerings, and we were doing an OK job of reviewing various families / groups of products ... until we got to something labeled Smarter Cities. This one piqued my interest - something potentially related to the products…

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Where does Innovation come from?

Like most organizations, we are talking a lot internally about Innovation - the Great Ideas that will transform the company and deliver top-line revenue and high-value earnings growth. The trick, of course, if figuring out how to make that Innovation happen - as if you could plan it out in advance, on schedule to make your quarter-end. It's not that easy - but then again, maybe it's not that hard. Check out this video from Steven Johnson - another terrific…

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PacMan at MoMA – Interaction Design

One of the benefits of ditching cable and going to internet streaming TV is that I'm watching more TED talks for a mental stretch break. True, I'm missing half of the Stanley Cup playoffs, but I catch stuff like this from Paola Antonelli, on bringing video games to New York's Museum of Modern Art ... [ted id=1752] It caught my attention because it's all about the importance of Design, and specifically Interaction Design. Antonelli moved from architecture to a focus…

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A Practical Reason for Moving Beyond Smart Part Numbers

During a process review session this week, I got involved in a terrific conversation about Smart Part Numbers. You know what I'm talking about - those cryptic SKU identifiers so popular with the folks in the warehouse, on the shop floor, in production planning. There is logic and structure to the characters and the numbers, structure that codes identification and classification details onto those bin labels. We are having problems with item WC1-644-A019910 Oh, that's because the trim press is…

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