IBM Marketing Message Muddle

Trees in Shave Green inclosure%2C New Forest geograph.org.uk 786758
… can’t see the forest …

Just an observation from the past week; I had a meeting with an IBM Sales Team, reviewing a range of products as they work to understand where IBM might help my business.

I appreciate the fact that IBM has a wide selection of offerings, and we were doing an OK job of reviewing various families / groups of products … until we got to something labeled Smarter Cities. This one piqued my interest – something potentially related to the products and services we offer our customers. But what exactly does that “Smarter Cities” icon on the slide represent? Is this an interesting use case for the Internet of Things and Big Data? Or was it a particular family of product offerings designed for a vertical market?

I didn’t get a clear answer here. The IBM folks are going to get back to me and we’ll do some digging, but I think it could have been presented a bit better. Over the last few months, I’ve been talking to a number of companies (mine and others) about the Internet of Things – a potentially disruptive force. Companies need to understand the power of these technologies, and IBM might be in a good position to help with that

I’m just not quite sure based on what I’m seeing to date.

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles
Complexity Buzzword

Navigating Buzzword Overload: Complexity

Complexity means different things to different people in different conversations. Are we trying to simplify a process? Complexity is bad. Understand a supply chain? Complexity is good. Don't buzzword your initiatives with "complexity" until you get a wee bit more specific.

Read more

An Author’s Journey – The Editor’s Harsh Bright Light

Second in a series of articles on the creation of Don’t Think So Much. Exposing yourself to the unbiased eye of your editor will be a humbling, but super valuable, experience.

Read more

Fighting over Amber Boxes

Change is a natural part of the Digital Transformation process and nothing to worry about – as long as you don’t get too caught up in the drama of your Preferred Point of View.

Read more