IoT Field Notes: How to Identify Customer Value
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer). (Updated)
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer). (Updated)
Practical thoughts and examples - how to manufacture time and attention, to get hands-on, relevant skills in new technologies
If you are looking for a simple place to start your Digital Transformation, try to focus on how your teams understand the Why and the How of what you do every day. Sounds simple, but it will be immediately impactful - and a great first step on your journey.
Each functional area in your company needs to understand the skills and strengths that they bring to a Digital Transformation effort; why do they deserve a “seat at the table”? Next up is the IT team - with their hands-on applied technology skills and experience in collaboration environments, IT can and should play a critical role. (part of a series)
Digital business can create real value for all stakeholders - employees, customers, suppliers, shareholders … as long as the human factor of these relationships is kept in mind.
Making the organizational design decision for where digital resources are deployed? Do focus on where the impact is best aligned with your mission and objectives; don’t fixate on controlling resources.
To get your innovation idea off the ground, there are four important ingredients that can make the transformation happen. Not all are required – but you need at least two of these to have any chance of getting things moving. If you have only one? Here are some ideas to fill the gap.
When you are driving to innovation, target key stakeholders (like Customers and your internal Front Line) and address their concerns. This approach will help pull change through the organization.
To effectively introduce change to a team, an organization, a customer, or a market, there has to be a compelling reason. Early adopters have it easy - how can established organizations, teams, products see the same results?
Over the years, the slow growth of Shadow IT has really been the canary in the coal mine, the formative stages of an organization's Digital Transformation - people using Information and Technology to automate internal processes, get closer to the customer, and transform products and services.