Marketing a Startup Business (1 of 3)
author's note: I was recently asked about this essay, first published in 2000, so I thought I'd trot it back out as a series of posts. Written near the end of the dot-com boom, it still has some resonance, even with internal IT projects ... jpm Congratulations! Getting that terrific startup idea that has real business potential can be the easiest and the hardest part of going entrepreneurial. It’s fun to bat about ideas, look into new and exciting technologies,…