IoT Field Notes: Muddled Marketing Messages
Vendors are missing the point, as they strain to make any product or service fit on the IoT bandwagon.
Can Enterprise IT Borrow From Lean Startup Thinking?
What is the minimum amount of functionality required to engage with your target audience, and get folks to understand the vision? MVP-thinking focuses your effort on the minimum amount of work required - check out this video for more!
IoT Field Notes: Size of the Prize
A review of specific examples where Smart, Connected Products (IoT) can generate organic revenue growth.
Marketing and IT Get Together: The Elephants in the Room
Marketing and IT may have strong opinions about each other - but there is value in understanding each other's point of view. Here are a number of hard truths that Marketing and IT have to realize and come together on.
Structured Process Improvement for Unstructured Processes
Have you ever waded into a process improvement project that had trouble finding a place to start? Consider, for example, a strategic sales team (for RevCo, famous maker of Widgets), working their established product families to generate breakout new customers and revenues. They've implemented a CRM system, but are having problems getting adoption and seeing benefits. The difficulty, of course, is that they have not changed their marketing strategies, and can't see beyond "automating our current process" as a measure…
PacMan at MoMA – Interaction Design
One of the benefits of ditching cable and going to internet streaming TV is that I'm watching more TED talks for a mental stretch break. True, I'm missing half of the Stanley Cup playoffs, but I catch stuff like this from Paola Antonelli, on bringing video games to New York's Museum of Modern Art ... [ted id=1752] It caught my attention because it's all about the importance of Design, and specifically Interaction Design. Antonelli moved from architecture to a focus…
Five Lessons on Social Media from an Unexpected Source
A true-life story of collaboration in action; social media done right, with plenty of lessons learned. Because coffee!
Four Required Behavior Changes for Enterprise Social Media
Can Social Media technologies and practices translate well into your organization? Think differently about these four behaviors inside your teams - the right changes will drive the benefits.
Tilt-Shift / Timelapse Artistry
Another great example of tilt-shift / time-lapse film making - thanks to Photojojo and It's Nice That ... httpv://vimeo.com/37157187 I like the helicopter rescue at about 1:20, a mini-flashback to a previous video from this guy ... http://vimeo.com/3156959 ... which was featured on the Guggenheim site (what a great site to wander through for inspiration!) Take a quick look at the filmmaker's web site - the home page has a video of samples that are just stunning!
Fragmentation of Social Sharing Environments
Progress requires innovation, success spawns imitation, competition requires differentiation - and after 7+ years of “Web 2.0”, there are multiple sharing environments vying for our attention (and participation). Content Creation Blogging has morphed beyond it’s “personal diary” origins; Blogger, Wordpress, and the various CMS platforms have moved to become a long-format publishing platforms that continue to evolve. My own experience with this blog (cazh1) and internal blogs at work has shown that “posts” are more essays, articles, documentation on what…