IoT Field Notes: How to Identify Customer Value (Original)
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer).
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer).
The IoT presents companies with a choice - top line revenue growth or bottom line earnings improvement. Which is the right focus for your organization? Let’s start by figuring out how to connect this new-wave “digital thinking” to your enterprise strategy.
Nope - not a typo! When I speak to groups about Smart Connected Products, I specifically call out the use of the term from Porter's HBR articles in 2015. We are talking about adding information as a new and differentiating product feature, adding data about how those products are operating as new, value adding services for our customers. We are specifically not talking about using sensors and smart devices to measure and monitor processes our own shop floor - the…
Projects that are funded through your internal seed fund resemble lifecycle stages of startup companies - an interesting parallel.
There are three distinct schools of thought when thinking and talking about IoT and it's impact on their business. When teeing up conversations pointing to megatrends or strategic imperatives, be sure to get specific around what type of IoT conversation you are getting into.
The humble Whiteboard is an import element for capturing product design ideas quickly, organically, naturally. In this article, a few true-life stories, and observations on how the wide-open medium drives flexible creativity.
A practical process to carve out some of your budget to seed innovation projects for the product development folks, looking to experiment with the Internet of Things.
Additive Manufacturing faces slow adoption in most industrial companies due to material costs - and the challenge for designers to think differently about what was previously impossible.
A simple report that answers an important question ... how can I bring real value to my customers Right Now!
When introducing IoT ideas to your markets, you may be disrupting more than you think! Some specific examples and caveats ...