Marketing a Startup Business (2 of 3)
author's note: 2nd of 3 parts of an essay first published in 2000. Check out part 1 here ... jpm Starting in the Middle To get moving on step 1 – capturing the “vision” – we’ll start in the middle with the executive summary. This presentation will help gather the relevant “what”, “why”, and “how”, without going into too much detail or oversimplifying. A little structure now will allow you to quickly summarize the salient points into your elevator speech…
