Five Lessons on Social Media from an Unexpected Source
A true-life story of collaboration in action; social media done right, with plenty of lessons learned. Because coffee!
Fragmentation of Social Sharing Environments
Progress requires innovation, success spawns imitation, competition requires differentiation - and after 7+ years of “Web 2.0”, there are multiple sharing environments vying for our attention (and participation). Content Creation Blogging has morphed beyond it’s “personal diary” origins; Blogger, Wordpress, and the various CMS platforms have moved to become a long-format publishing platforms that continue to evolve. My own experience with this blog (cazh1) and internal blogs at work has shown that “posts” are more essays, articles, documentation on what…
Gartner Symposium 2010
Last week, I was able to attend this annual Gartner event - something akin to SAPPHIRE, the SAP uber-users group meeting, without the vendor specific rah-rah. An interesting event - 7400 attendees, over four days. A typical conference - multiple sessions along major tracks, and I bounced between sessions dealing with these issues: Master Data - Continuing to look for the latest information - this is still a fast growing software market, and ideas around things like "data governance" (people…
The Magic In the Middle – Practical Tactics for Digital Success
Most projects would be considered a failure if they only got 20% of their promised value. Then again, no one expects 100% success - some folks will never make the change. Is there a middle ground? Absolutely! Read on for practical pointers and targets to focus on - with examples of unexpected benefits.
More Amazing Social Media Statistics
A follow-on from my last post; speaking of interesting Social Media statistics ... would you believe ... If Facebook were a country, it would be the world's 4th largest 80% of companies are using LinkedIn as their primary tool to find employees In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen 80% of Twitter usage is on mobile devices 25% of search results for the world's Top 20 largest brands are links to user-generated content Pretty amazing stuff…
eMail is Dead, Long Live Social Networking: Don’t Get Left Behind
via Fred Wilson - a stunning slide from Morgan Stanley's recent Internet Trends report: The primary topic of the report is the growth and future prospects of the mobile internet - reason enough read through all 87 slides. However, I am slightly amazed by the fact that eMail runs second to the relatively new phenomenon of Social Networking, driven primarily by consumer behavior and Generation Y. Admit it - more than once, YouTube and Twitter have made the water-cooler talk…
Business Benefits of Social Networks Exist, but …
When I see / read articles like this, or hear the breathless claims of vendors, pundits, and True Believers, I'll privately chuckle to myself. All of this stuff - social networking, collaboration, and innovation - are 21st century takes on good old Knowledge Management (KM), circa 1998. Do these sound like presentations from your recent Enterprise 2.0 conference? Managing Cultural Change to Create a Knowledge Sharing Environment Effectively Managing Information Overload in the Information Age Information Content and Security in…
Five Stages of Twitter Relevance
I'm already fielding internal (as well as external) questions about the application of Twitter in a manufacturing company, and I'm developing a reasonably good model, I think - one that will apply to the hard-core, salt-of-the-earth, manufacturing business leader that I've worked with at many organizations. This "maturity model" approach has been used before; back in December of 2008, Bhagarva sketched out the Five Stages of Twitter Acceptance - but that model only helps existing bloggers and social networkers understand…
Enterprise 2.1: Exiting the Trough of Disillusionment
"What will you do with that car if you actually catch it?" -- what the cat asked the dog (from the Chicago Reader, circa 1989) So you've gone all "Enterprise 2.0", spinning up a wiki, a blog, and a SharePoint or Drupal server inside your firewall. Now what happens? The groundswell of interest in "cool tools" brings a wave of users and a burst of feed reader activity - for a few weeks. Before long, however, the organization will get…
The Right Web2.0 Tool for the Audience (Twitter, LinkedIn, Facebook)
The volume of Twitter posts popping up in my feed reader is ticking upward, a phenomenon I find interesting because of something I noted recently on LinkedIn. A few weeks ago, a new feature appeared, enabling me to report what I'm working on - Twitter for the office crowd. Always willing to try some flair, I jumped on the bandwagon, and set up a recurring ToDo for updating my LI-net on the day's focus. That lasted less than two weeks…