A little of this, a little of that ...
A little of this, a little of that ...

Innovation That Matters – Substance Over Style

Summary: When talking about "innovation" in a non-digital firm, don't force-fit the trendy stuff - focus on the innovative stuff you've done with your traditional environment, like ERP and Data Analytics. Tie this to what creates value for the enterprise, and you have something meaningful.

This the time of year when organizations (companies, departments, and teams) review their performance from the previous year. Breathless presentations are made to upper management and/or the Board of Directors, in late December or early January. Typically, the IT department will go through their projects and talk about how many significant chunks of work got done that helped move the company forward.

I’ve noticed when some folks talk about accomplishments for the last year, they’ll make a point to mention all of the techno-buzzwords in vogue – in the early 2000’s, for example, you might see a lot of Web 2.0, wikis, blogs, and collaboration – to illustrate how the company is innovating. Boy, are they missing the point!

If your firm is not into consumer products or a direct-to-consumer sales, if you don’t do professional services, pure research, or other knowledge-intense activities – how much does Web stuff really drive your bottom line? Ever since the Internet boom of the 90s, Web technology has tempted and teased many brick-and-mortar companies (and middle managers) with dreams of explosive stock valuations. But in reality, this technology has only chipped at the edges of how many of these organizations really make their money, and how Wall Street really values them. The block-and-tackle ERP systems, supporting fundamental, value-adding processes like supply chain, order management, sales and marketing, and distribution, is the technology that’s relevant and meaningful to the business.

So why not talk about the innovative stuff you’ve done with ERP? How about the make-to-stock company that wants to get into mass customization – you can configure most systems to handle make-to-order, but can you also change your product data, order management, manufacturing and distribution processes?

What about IT alignment with new management principles? If your company has committed to Lean Manufacturing principles, can you adapt Agile project management and software development techniques, and bring them into your IT organization?

I know – you did deliver on this (and more!) – so don’t sell yourself short! That’s real innovation that actually means something.

  • Innovation with new investment (time and money) in tools and delivery mechanisms is “interesting” – maybe you’re delivering productivity or cost reductions, delivering incremental benefit that’s “appreciated”
  • Innovation that leverages existing investment (established systems) to deliver new business models and streamlined processes is “transformational” – delivering real step change benefits that are desperately needed!

Don’t fall into the techno-marketing trap that the only way you can innovate is using the latest and greatest stuff. Words like wikis and blogs are fun to say, but I prefer terms like 30% annualized growth, category killer, lower inventories with higher customer service, and market outperform.

So does my boss … and the BoD

# 12 January, 2008

This Post Has 2 Comments
  1. No doubt a well configured and used ERP system is a fundamental backbone for the well run enterprise. But don’t you think that an integrated Order Management (otherwise known by the “ecommerce” website can deliver real value to the bottom line?

  2. Fair and valid, Sam – I do admit to having a bias towards enterprise systems and the supply chain over the last few years.

    Actually, I think the only way you can do something that requires a descriptive like “30% annualized growth” is going to come on from customer-facing innovations (i.e. Order Management). It’s tough to cut costs and get those kinds of returns.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles
Digital Business Continuity

Digital Business Continuity – A Whole New World

The COVID-19 pandemic has been a major disruption for all businesses; the impact and value of Digital Thinking can no longer be deferred and ignored. The last in a series of articles about Digital Business Continuity – real-time lessons learned, improvements we can make now and in the future.
read more

Digital Business Continuity – Finding New Strength

Stories about Business Continuity during the coronavirus pandemic are all about flexibility - and adapting for the long haul. Third in a series of articles about Digital Business Continuity – real-time lessons learned, improvements we can make now and in the future.
read more

Digital Business Continuity – Supporting a Work-From-Home Culture

Conversations about Business Continuity during the coronavirus pandemic always start with Work-From-Home. Second in a series of articles about Digital Business Continuity – real-time lessons learned, improvements we can make now and in the future.
read more

James MacLennan

... is the Managing Partner at Maker Turtle LLC, a digital consultancy focused on creating value in ways that align with your strategy and drive engagement with employees, customers, and stakeholders. He is an active creator, providing thought leadership through on-line & print publications, and public speaking / keynotes.