Five Stages of Twitter Relevance
I'm already fielding internal (as well as external) questions about the application of Twitter in a manufacturing company, and I'm developing a reasonably good model, I think - one that will apply to the hard-core, salt-of-the-earth, manufacturing business leader that I've worked with at many organizations. This "maturity model" approach has been used before; back in December of 2008, Bhagarva sketched out the Five Stages of Twitter Acceptance - but that model only helps existing bloggers and social networkers understand…