Nope - not a typo! When I speak to groups about Smart Connected Products, I specifically call out the use of the term from Porter's HBR articles in 2015. We are talking about adding information as a new and differentiating product feature, adding data about how those products are operating as new, value adding services for our customers. We are specifically not talking about using sensors and smart devices to measure and monitor processes our own shop floor - the…
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer). (Updated)
To get your innovation idea off the ground, there are four important ingredients that can make the transformation happen. Not all are required – but you need at least two of these to have any chance of getting things moving. If you have only one? Here are some ideas to fill the gap.
The changing nature of 'product' is disrupting industry in completely different ways than innovations from the past. This component of your Great Digital Business is often the catalyst - and here are some ways to think how it will connect with other Digital efforts in your business. (Part of a series)
To understand who should take a leadership role in defining and building an ecosystem of data for your products, understand the roles in the Value Chain.
Who should take the leadership and ownership role for defining your "ecosystem of data"? This simple story illustrates the challenge for complex value chains.
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer).
The IoT presents companies with a choice - top line revenue growth or bottom line earnings improvement. Which is the right focus for your organization? Let’s start by figuring out how to connect this new-wave “digital thinking” to your enterprise strategy.
Projects that are funded through your internal seed fund resemble lifecycle stages of startup companies - an interesting parallel.