IoT Field Notes: How to Identify Customer Value
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer). (Updated)
A practical method for zeroing in on where value is created by digital products and services; it depends a lot on the Value Chain (how products eventually get to the End Customer). (Updated)
Practical thoughts and examples - how to manufacture time and attention, to get hands-on, relevant skills in new technologies
Training and development takes some time – but you can build an environment that promotes self-guided work, enabling this type of thinking in a straightforward way.
Each functional area in your company needs to understand the skills and strengths that they bring to a Digital Transformation effort; why do they deserve a “seat at the table”? It's time for the folks in Operations to step up - with their depth of experience with Eliminating Waste and Eliminating Complexity, Operations can and should play a critical role. (part of a series)
Each functional area in your company needs to understand the skills and strengths that they bring to a Digital Transformation effort; why do they deserve a “seat at the table”? Next up is Sales & Marketing - with their depth of experience with design and focus on the end customer, Sales & Marketing can and should play a critical role. (part of a series)
A great Digital Business cannot sustain itself when it relies on one or two key people that have all the magic; it is a connected, engaged team of people that come together, with a shared vision , to deliver results.
To get your innovation idea off the ground, there are four important ingredients that can make the transformation happen. Not all are required – but you need at least two of these to have any chance of getting things moving. If you have only one? Here are some ideas to fill the gap.
To truly excel in a digital business, your internal Team must be present, participating, and truly engaged. This important component of your Great Digital Business will be a big differentiator.
What makes Data an especially difficult – and valuable – component of your Great Digital Business? Here’s a hint: don't leave data management solely in the hands of your tech teams in IT, Finance, and Marketing - the big payoffs will come when you involve Human Resources. (Part of a series)
The changing nature of 'product' is disrupting industry in completely different ways than innovations from the past. This component of your Great Digital Business is often the catalyst - and here are some ways to think how it will connect with other Digital efforts in your business. (Part of a series)